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Automated Sales Process |
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FREE valuable information on the use of technology in sales and marketing for executives at small to mid-sized companies ($29.95 value).
“How to use technology to automate your sales processes – and achieve increased efficiency and effectiveness of your sales and marketing programs”
Dramatically increase your revenues by enabling powerful marketing programs which allow your sales team to spend more time selling versus prospecting.
Monday 3:23 PM
Dear Business Owner, CEO or Sales/Marketing Executive:
My name is Allen Oelschlaeger and I’m a sales and marketing executive with over 25 years of experience with Fortune 500 companies, small-to-midsize companies and start-ups – both as an employee and as a consultant.
Over those years, I’ve seen technology revolutionize business operations – with almost every functional area experiencing significant improvements in productivity and effectiveness from advances in automation, computers and the Internet.
But, in most companies, these improvements have NOT come to sales and marketing – in spite of recent technology advances that now:
In fact, automating parts of your sales process is now virtually a requirement to be competitive in the marketplace. Large corporations have already spent millions, if not billions, getting automated. And smaller companies are attempting to get on the bandwagon as quickly as possible.
But, for small and midsized companies, sales and marketing automation has been a significant challenge. Either technology isn’t being used at all. Or, when it is used, results have been disappointing.
Three factors account for this situation:
Consequently, companies don’t enjoy the substantial value that technology can bring to the sales and marketing function.
Or worse, they spend large sums on technology with little or no return (as an example, consider the billions of dollars that have been spent on Customer Relationship Management systems with 50-75% of deployments identified as clear failures).
IT NEEDN’T BE THIS WAY.
The billions spent on research and development during the Internet era has resulted in significant advances in technology that can now produce the same positive impact in sales and marketing experienced by larger companies – but at a fraction of the cost.
In fact, due to the inherent flexibility of smaller companies, the benefits may even be greater for companies of that size.
But to reap these benefits, you need to know what you’re doing. To be successful with automating your sales processes, it’s absolutely essential that you fully understand:
That’s why I wrote the: “How to automate your sales processes” manual.
See, for my entire sales and marketing career, I’ve been an “idea” guy – constantly coming up with new concepts on how to drive more sales. However, it almost always turned out to be too expensive, too labor intensive or just plain impossible to make my ideas a reality.
But then, in 2004, I started to see the beginnings of a solution to this problem. Advances in automation, computers and the Internet were finally getting to the point where it was possible to implement my ideas within small to midsize companies at a practical cost.
That caused me to do an exhaustive amount of research and testing, which ultimately led to the completion of this 50+ page sales process automation manual.
This manual summarizes everything I’ve learned about the use of technology to increase the efficiency, effectiveness and management of sales and marketing programs within small to midsized companies.
The information in this manual will show you how to increase revenues by enabling powerful marketing programs that are impossible to implement through manual processes and which allow your sales team to spend more time selling versus prospecting.
I’ll disclose the specific sales and marketing tools I currently recommend – and, along the way, share some of the core principles I’ve learned about sales and marketing over the last 25 + years.
But I promise not to be part of the problem
I have absolutely NO interest in being part of the problem I’ve experienced in the technology arena.
What problem am I referencing?
It’s the one that’s driven me crazy since I entered the business world over 25 years ago.
My guess is that you know what I’m talking about but let me tell you a brief story to make my point.
During all the years I spent inside of larger companies, I always thought that the person with the best job was the guy running the IT department. He could ask for just about anything he wanted and, if he was skilled in using techno mumbo jumbo and hinting that the entire company would collapse if he didn’t get what he wanted, he’d get it – no matter what the cost and no matter if it was in the budget or not.
The reality is that management generally had NO idea what the IT guy was talking about – but the downside of not getting the requested hardware or software always sounded so absolutely horrible that they caved in and came up with the money.
This same situation occurs when dealing with outside technology venders – but the problem is much worse. They talk in such unintelligible technology jargon that it all seems more complicated than it really is.
Then, if you bring in several suppliers and try to compare what you’ve been told, the result is hopeless confusion. At this point, you might as well make your decision based on which sales person had the nicest hair (a classic Dilbert strategy).
A major component of this problem is that most technology venders only have one product to sell (or worse, they are primarily a services company and only offer customized solutions).
When they come into present – Surprise!, Surprise! – what they offer is what you need. The result is you end up with something that doesn’t drive sales and usually at a cost that’s way more than you need to spend.
For years I’ve been calling this the “carpenter with only a hammer” syndrome – and I’ve been so frustrated by it that I made a commitment to NEVER exhibit this syndrome in any of my business dealings.
You can expect for me to live up to my commitment in this manual.
I generally don’t present only one “hammer” and I do my best to present each tool such that you can make an informed decision if it is the right solution for your situation or not.
Again, I’ve made a commitment to be part of the solution rather than part of the problem and you can expect me to live up to that commitment in this manual.
Please don’t think this technology stuff is too complicated.
In the past it used to be quite difficult to figure out what direction to take with technology. There were technology platform decisions, hardware decisions, database decisions, programming language decisions – the list went on and on. It really was hopelessly complex to us mere mortals.
But the billions spent on research and development during the Internet era, the ultimate collapse of the industry, and the resulting corporate shakeout has resolved this difficulty.
Today, the technology industry has established standards that drive most of what gets done and there are only a few choices that developers must make – all of which work and all of which are well supported.
So it just isn’t necessary to worry much, if at all, about the technological aspect of selecting a tool, despite what most of the venders would like you to think. If you have any experience at all with technology venders, you know that most talk about technical issues like they actually matter.
Trust me – they don’t.
In evaluating sales and marketing technologies, what matters are results.
It’s no longer a technological decision, it’s an expected results decision.
So, in my manual, you won’t find a bunch of technology jargon. Instead, I present each solution in lay terms, with the primary emphasis on the benefits each technology might provide to your sales and marketing efforts.
It’s time for technology to revolutionize sales and marketing, just like it’s done for other functional areas. This manual will show you the way to make this revolution a reality in your company.
Best Regards,
Allen Oelschlaeger
P.S. I truly believe that my sales automation manual is the most valuable 50+ pages available on the topic of how to use technology to automate your sales processes. As a fellow business person, interested in your success, I really encourage you to get your free copy.
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